Effective 5 November 2026
Most of your data stays on your iPhone. Friends need a small server, which holds your profile and any stats you choose to share. We never sell your data, never use it for ads, and never show it to anyone you haven't accepted as a friend.
Purrwell is an independent app made in Singapore. You can reach us, including our Data Protection Officer, at the address at the end of this policy.
Your weight, bed and wake times, goals, drinks, coins and the full numbers Purrwell reads from Apple Health are saved only in the app, on your iPhone. They are never sent to us.
A random account ID and friend code. Your name, your cat's name and look, your house, your 3 newest wall posts, the photos you post and your profile picture if you add one, and your badges. Posts friends write on your wall, up to the 20 newest. Your friends list, friend requests, blocks, any reports you make, and pawprints you leave or receive, which are kept for 30 days. If you allow notifications, a device token from Apple so we can send them. To limit abuse, we also keep a scrambled form of your internet address for up to a day. There's no email or password.
Steps, water and hours of sleep each have their own switch on the Friends page, and each is off until you turn it on. Sharing steps sends your steps today, your average steps over the last week and your cat's fitness. Sharing water sends today's total and how hydrated your cat is. Sharing sleep sends last night's hours and how rested your cat is. Goals hit this week and badges count only the stats you share. We keep only your latest figures, not a history. Turning a stat off removes it from our server the next time your iPhone is online.
Only to show your profile and chosen stats to friends you accept, to run the friend features and to keep the service secure.
Only the friends you accept, and us when we look into a report. Something you write on a friend's wall is seen by that friend and their friends, with your name. A pawprint shows your name and the time only to the friend whose house you left it at. When you send a friend request, the other person sees only your name, cat and house until they accept. Reports include a copy of the reported profile. Cloudflare, our hosting provider, stores the data for us under its data processing agreement and can't use it for anything else. We don't sell or share data with advertisers or data brokers. We disclose data only if the law requires it.
On Cloudflare's network, in the European Union, which is outside Singapore. Cloudflare's data processing agreement requires protection comparable to Singapore's.
With your permission, Purrwell reads steps, active calories, walking distance, sleep and water from Apple Health, and saves the water you log there. Only the totals you choose to share leave your iPhone, never individual samples. Health data is never used for advertising or marketing, never sold, and never stored in iCloud by us. You can change Purrwell's access at any time in Settings under Health.
We keep your account until you delete it. Deleting it removes it from our live database straight away, and from our provider's recovery copies within 30 days. Reports you made go with it, while reports about someone else's posts may be kept while we deal with them.
Switch each stat on or off, remove friends, block people, or delete your online account from your cat's page. You can also email us to get a copy of your data or to correct it, and we'll answer within 30 days.
Apple handles payment, and we never see your card details. Your purchases are recorded on your iPhone, not on our server.
If you export a backup, you choose where the file goes, such as iCloud Drive. It holds everything in the app, including your weight and health numbers, and isn't encrypted by Purrwell, so keep it somewhere private. Apple may also include the app's data in your iPhone or iCloud backup, under Apple's terms. We can't see any of these.
Goal reminders are scheduled on your iPhone. Friend requests, bells and pawprints are sent through Apple's notification service, and include the friend's name but none of your health data. You can turn them off in Settings under Notifications. Widgets show your water and steps on your Home Screen and Lock Screen, so anyone who can see those screens can see them.
Apple handles the App Store, Apple Health, iCloud and any crash reports you agree to share with developers. Their use of data is covered by Apple's privacy policy.
Data is encrypted on its way to our server and while stored there. Only friends you accept can read your profile. Names and written posts are checked against a list of blocked words. Photos can't be checked this way, so please report any that break the rules. If a breach could harm you, we'll tell you and the authorities as the law requires.
Purrwell isn't for children under 13. If we learn that a child under 13 has an account, we delete it.
If this policy changes, we'll update this page and tell you in the app first. Before we share anything new, we'll ask for your consent again.
Write to purrwellsg@gmail.com.